Privacy and Cookie Policy

This website is operated by the University of Cambridge Psychometrics Centre, Judge Business School, Trumpington Street, Cambridge, United Kingdom CB2 1AG ("us", "we", or "our"). This document (the “Policy”) explains what happens to any information that you provide to us, or that we collect from you while using (“the site”, “the Platform”) and how we use cookies on this website.By accessing or using the Platform in any manner, including, but not limited to, visiting or browsing the Platform or contributing responses, content or other materials to the Platform, you agree to be bound by this Policy. We may update this Policy from time to time. Unless otherwise defined, terms used in this Policy have the same meanings as in the Terms and Conditions.

Information That We Collect

We collect information that your browser sends whenever you visit our website. This information constitutes standard Apache log data, including the following:

We also collect information provided voluntarily by you in using the site, which may include the following:

  1. Responses that you submit to any questions on any tests hosted on the Platform, where such responses could be in various formats such as button-click, checkbox, image or open text
  2. Information on which tests you have begun or completed and your results on those tests
  3. Any other data, metadata, images, documents or other resources that you voluntarily submit to any question on any test hosted on the Platform
  4. Information that you submit using other communication features of the Platform, for example when reporting or submitting ideas to questions, or when you communicate with us by any means
  5. Any third-party platform data that you choose to share with us, for example by logging into third-party sites
  6. Your email address if you choose to share it with us

Use of Cookies

Cookies provide information regarding the computer used by a visitor. We use cookies to gather information about your computer in order to enhance your experience on this site and enable certain features.

We use self-expiring session cookies for the purpose of maintaining the test session for a given user. We also use them to anonymously match the session with sessions on other websites developed and maintained by the University of Cambridge Psychometrics Centre. Session matching merely tells us whether it was likely to be the same person using multiple websites we manage, without telling us who this person is. The purpose of this anonymous matching is to investigate relationships between different tests and constructs, for example between spatial reasoning and planning ability, or leadership and personality.

We also use cookies for Google reCAPTCHA, Google Analytics, Facebook Social Plugins and Twitter Social Plugins.

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it. Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit

In order to prevent spambots and protect information sent via our contact form, we use the reCAPTCHA service provided by Google. The service determines whether the form was completed by a human being or was the result of misuse, processed automatically by a computer. The service includes sending the IP address to Google and possibly other data if required by Google for reCAPTCHA. For this purpose, your entry is sent and used by Google. We do not store this data for any other purposes. For more information, visit

Facebook Social Plugins are optional part of the site and one needs to have a Facebook Account to use them. They provide a way to authenticate in order to save personal results and an ability to like and share posts on this site, and their usage is a subject to Facebook’s Data Policy.

Twitter Social Plugins are optional part of the site and one needs to have a Twitter Account to use them. They provide the ability to share this website or personal test results, and their usage is a subject to Twitter’s Privacy Policy.

You can adjust the settings on your computer to decline any cookies if you wish. However, if you do not accept cookies, you may not be able to use some portions of our site. For more information please read the advice at

Use of Your Information

The information you submit to the Platform, in particular your responses to any questions in any format on any test, and any data you submit when reporting or suggesting questions, or through other communication features on the Platform, may be used scientific research purposes, as defined in Recital 159 of the GDPR, which includes for example technological development and demonstration, fundamental research and applied research. The information will be stored for as long as it is relevant for these scientific research purposes.

If you have previously visited or submitted data to another website maintained by the University of Cambridge Psychometrics Centre, we may match the data you submit to this website with that other data for the purposes of scientific research and to provide you with more accurate and informative feedback. This matching is done on an anonymous basis using a self-expiring session cookie. We cannot and will not ever attempt to personally identify or contact any individual user of this website.

In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By using the Platform you consent to this transfer, processing and storing. We will take all reasonable steps to ensure that your data remains secure in such an event.

If you choose to share your email address with us, then we will use it for the purposes that you consent to at the time of sharing, which may be only for account management purposes or additionally for marketing purposes. In the latter case, we may use your email address to inform you of new questionnaires or features that may be of interest to you. Your email will never be shared with third parties for marketing purposes.

Lastly, we may use the information we collect in order to comply with applicable laws and to provide you with information that you request from us.

Disclosing Your Information

We may share the information collected by this website with other academic researchers (with a formal University affiliation and email) or with registered charities and non-profits, but only in an anonymous format such that the information cannot be used to identify you or any other individual user. We will never share your data with any commercial organisations. We may additional be required to disclose information for the purpose of complying with legal obligations.

Third Party Links

On occasion we may include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards privacy. You should review the third party’s privacy policy before sending them any personal data.

Access to Information

You have the right to view and delete any information that you have submitted to us through this Platform at any time. We may need to request additional information from you in order to comply with your request, and such information will be used solely for that purpose. Please submit all requests to

Contacting Us

This website was developed and is maintained by the University of Cambridge Psychometrics Centre and the laws of England and Wales apply to this website. Please direct any formal enquiries or notices regarding this privacy policy to University of Cambridge Psychometrics Centre, Judge Business School, Trumpington Street, Cambridge CB2 1AG or via email to

The data controller for the purposes of this website is JBS Executive Education Limited (“JBSEEL”), a wholly owned subsidiary of the University of Cambridge (company number 5908393). JBSEEL maintains a data protection notification (registration) with the Information Commissioner and is committed to protecting and respecting individuals’ privacy in compliance with data protection legislation. Please read JBSEEL’s data protection policies for further information.

If you are not happy with the way your information is being handled, or with the response received from us, you have the right to lodge a complaint with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

This Policy was last modified on 24 May 2018.