Terms and Conditions

Please read these Terms and Conditions ("Agreement", "Terms and Conditions") carefully before using ("the site”, “the Platform") or any tests hosted on this Platform. This Platform is operated and administered by the University of Cambridge Psychometrics Centre ("us", "we", or "our") and this Agreement is between you and JBS Executive Education Limited (“JBSEEL”), a wholly owned subsidiary of the University of Cambridge (company number 5908393).

By accessing or using the Platform in any manner, including, but not limited to, visiting or browsing the Platform or contributing content or other materials to the Platform, you agree to be bound by these Terms and Conditions. We may update these Terms and Conditions from time to time and your continued use of the Platform after any such changes constitutes your acceptance of the new Terms and Conditions. Unless otherwise defined, the terms used in these Terms and Conditions have the same meanings as in the Privacy and Cookie Policy.


You agree that your use of the Platform is for fun and personal self-discovery only and that you are prohibited from using or attempting to use the Platform to conduct assessment of any kind on others. Nothing on this Platform constitutes, or is meant to constitute, advice of any kind. You must not rely on any information on this Platform as an alternative to medical or psychological advice from your doctor or other professional healthcare provider.


Our Platform may contain links to third-party sites that are not owned or controlled by us.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third party sites or services. We strongly advise you to read the terms and conditions and privacy policy of any third-party site that you visit.


The Platform enables third-party developers not affiliated to us to create their own tests and collect data through an admin panel. Third-party test developers control the content of their test. Their use of the Platform in no way implies that we endorse the brand, purpose, validity or any other aspects of the third-party developer or their tests.

By taking third-party tests, you may be granting those developers certain rights to your data and we strongly encourage you to read and understand the Information and Consent pages of every test before answering any questions. You take full responsibility for your participation in third-party tests.

Regardless of any test-specific or developer-specific terms you may agree to, these Platform Terms & Conditions will govern your use of the Platform as a whole. This document shall therefore take precedence over all other terms for the purposes of interpreting the rights and obligations of the University of Cambridge Psychometrics Centre in its role as provider of the Platform service.

For your protection, we reserve the right to limit or terminate third party-developers’ access to the Platform where, in our sole discretion, their conduct does not comply with our legal, ethical and professional standards.


You agree that you will under no circumstances use the Platform nor any data, insights or other aspects of it in any way that could be considered to promote, facilitate or be otherwise connected to any of the following:

  1. Alcohol-related content or sale of tobacco products, ammunition and/or firearms;
  2. Online gambling, games of skill or lotteries, including online casinos, sports books, bingo, or poker;
  3. Political purposes, campaigning, polling, solicitation of contributions or any other activities that are funded to any extent with campaign funds, even if the activity is not overtly political in nature;
  4. Illegal activity and/or illegal contests, pyramid schemes, sweepstakes or chain letters;
  5. Content or purposes that are hateful, threatening, defamatory, or pornographic, incite violence, or contain nudity or graphic or gratuitous violence;
  6. Content or purposes that infringe upon the rights of any third party or that is deceptive or fraudulent;
  7. Any other purposes that in our reasonable opinion could adversely affect the good reputation of the University of Cambridge Psychometrics Centre or of JBS Executive Education Limited and/or cause injury or disrepute to either.


The Platform and its original content, features and functionality are owned by the University of Cambridge Psychometrics Centre and are protected by international copyright, trademark, patent, trade secret and other intellectual property or proprietary rights laws. You shall not attempt to adapt, hack, reverse-engineer, data-mine or copy any aspect of it in a way that recreates any of its functions or results.

You acknowledge that in no way does your use of the Platform generate any intellectual property rights in its underlying data, source code, algorithms, processes, appearances, interfaces, instances or other resources, and that the Platform remains at all times the sole property of the University of Cambridge Psychometrics Centre.


You assume sole legal and commercial responsibility for any data or results you obtain by using the Platform.

We do not guarantee any level of availability or performance whatsoever of any features of the Platform and we reserve the rights to interrupt, delay, discontinue or otherwise alter these features and their availability at any time as we deem necessary.

We also reserve the right to terminate your access to the Platform at any time for any reason. This may result in the forfeiture and destruction of any information collected as a result of your use of the Platform.

In no circumstances will either party be liable to the other for any indirect, incidental, consequential, financial or economic loss or damage including any loss of profit, revenue, business opportunity or goodwill whether in contract, tort, negligence, breach of statutory duty or otherwise whatsoever or howsoever arising out of or in connection with this Agreement.

Nothing contained or implied in this Agreement creates any partnership, agency or trust, and no party has any authority to bind the other party in any way.

The Contracts (Rights of Third Parties) Act 1999 shall not apply to the Agreement and nothing in the Agreement shall confer or purport to confer on or operate to give any third party any benefit or any right to enforce any term of the Agreement, except as expressly provided in the Agreement.


This website was developed and is maintained by the University of Cambridge Psychometrics Centre and UK laws apply to this website. Please direct any formal enquiries or notices regarding this privacy policy to University of Cambridge Psychometrics Centre, Judge Business School, Trumpington Street, Cambridge CB2 1AG or via email to

The data controller for the purposes of this website is JBS Executive Education Limited (“JBSEEL”), a wholly owned subsidiary of the University of Cambridge (company number 5908393). JBSEEL maintains a data protection notification (registration) with the Information Commissioner and is committed to protecting and respecting individuals’ privacy in compliance with data protection legislation.

If you are not happy with the way your information is being handled, or with the response received from us, you have the right to lodge a complaint with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

This Privacy Policy was last modified on 10 May 2018.